CAMPAIGN
Nissin Cup Noodles
Target
Gen-Zs of all genders
Key Insight
Gen-Zs strive for individuality and originality in everything they do.
Big Idea
The OG
As the inventor (yes, inventor) of instant noodles, Nissin knows what it takes to be an original (or OG) and with it’s customizability, it provides Gen-Zs with another outlet to express their own originality.
AD / CW: Aysha Addus