CAMPAIGN

Nissin Cup Noodles

Target

Gen-Zs of all genders

Key Insight

Gen-Zs strive for individuality and originality in everything they do.

Big Idea

The OG

As the inventor (yes, inventor) of instant noodles, Nissin knows what it takes to be an original (or OG) and with it’s customizability, it provides Gen-Zs with another outlet to express their own originality.

AD / CW: Aysha Addus

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