ONE-OFF
Bose
Target
Travelling business professionals.
Key Insight
Public transit commutes and flights get noisy and stuffy, so commuters use earphones/headphones as a way to reclaim their space.
Big Idea
Ascend with sound
Bose Cloud Activation
In select TTC carts, Bose would create a takeover experience that would allow commuters to experience Bose in the clouds.
They can finally enjoy the peaceful commute they’ve always dreamed of.
AD / CW: Aysha Addus