CAMPAIGN
Bark App
Bark is an app that parents can use to monitor their children’s online activity, and can be used to protect their children from predators in online games.
Key Insight
The unseen dangers in the digital world are just as real as the dangers in real world.
Toy Store Stunt
In select toy stores and toy aisles, we will place what appears to be life-sized toys.
The catch is that they are actually real people in costumes.
The goal of this stunt is to fool parents into believing these “toys” are something that they’re not. Showing them just how easy it is to be tricked, similar to how their children may be tricked by online predators
Stunt in action
As a parent passes or poses with the “life-sized” toy, the person in the costume will reveal themselves by moving or speaking.
AD: Aysha Addus, Emily Au
CW: Lindsay Sadler, Aysha Addus