STUNT
Nair Men
Tension
Removing body hair can by awkward and isolating for men
Key Insight
It becomes fun and easy when you’re not alone
Big Idea
Nair-ing is caring
NAIR BAR AT BLUE JAYS GAME
We’re going to have Nair Bar pop up at Blue Jays stadiums where fans can get get Blue Jays cheers and logos Nair-ed on their chests and backs.
NAIR SMOOTH CREW STUNT
Nair is freshening up fans, so it only makes sense to freshen up the field too. The infield is basically like the Nair-ed part of a baseball field, so Nair will become the official sponsor of that specific part of the field.
Nair will also sponsor the grounds crew that upkeeps the infield.
AD: Aysha Addus, Joyce Jiang
CW: Myuri Srikugan