STUNT
Nair Men
Challenge
Men often navigate body hair removal alone, with no guidance and no one to ask.
Key Insight
Removing body hair can be difficult or awkward, but it becomes fun and easy when a bro’s got your back.
Big Idea
Bros who share together Nair together.
NAIR BAR AT BLUE JAYS GAME
We’re going to have Nair Bar pop up at Blue Jays stadiums where fans can get get Blue Jays cheers and logos Nair-ed on their chests and backs.
NAIR SMOOTH CREW STUNT
Nair is freshening up fans, so it only makes sense to freshen up the field too. Nair will sponsor the grounds crew and rebrand them to the Smooth Crew.
