CAMPAIGN
Buffalo Wild Wings x Heinz
Challenge
Partnering with Heinz, create a Buffalo Wild Wings in-store activation, to make it the go-to destination for FIFA fans
Key Insight
Many Soccer fans can’t access a FIFA stadium game but they still want a stadium experience.
Big Idea
Get Wild with Heinz
The loudest place to watch the World Cup is in a stadium. With Heinz, The second loudest place is at Buffalo Wild Wing.
The Heinz Sauce-O-Meter
To get stadium energy in the restaurant, we're encouraging fans to be as loud as possible.
We want to give people permission to be as loud as they’d be in a stadium.
These microphones will be at every booth, recording sound levels.
THE IN-STORE EXPERIENCE
Fans can sit at the table for the team that they’re rooting for and their Sauce-O-Meters™ will be recording their sound levels.
The Roar Board™ will display each FIFA team’s tables' sound levels, as well as the loudest table’s sound level.
The loudest table from the winning team will with the Heinz Wing Cup™
SERVING UP SOME FOMO ;)
We’ll create a sense of FOMO for people passing by BWW by installing exterior speakers that carry the sound of cheering from inside out onto the street.
If you're passing by a Buffalo Wild Wing, you're going to wish you were inside.
TIKTOK FILTER GAME CHALLENGE
On social media, we’ll launch an interactive game filter that gets people cheering as loud as they can.
Users have to yell into their phone to power a chicken wing across the soccer field—landing it right into a Heinz dip cup.
Users that reach the highest sound levels get a discount at Buffalo Wild Wings.
Team: Aysha Addus, Rachael Reid, Reanna De Vera