CAMPAIGN
Turbo Power Antifreeze
Challenge
Increase women's engagement in car maintenance
Key Insight
There’s a confidence gap between men and women
Big Idea
Defrost your confidence
Social
TIKTOK
Influencer Collab
We would partner with @nikitadumptrunk to educate the girlies about antifreeze so that they have the knowledge to confidently use antifreeze on their own.
Why @nikitadumptruck?
As a creator who is known for explaining concepts ✨ for the girls ✨, in language this audience can relate to, she’s the perfect fit for this campaign collaboration.
Turbo Power Antifreeze Affirmations
Affirmations are commonly read aloud to increase self-confidence.
Activation
Defrost your confidence Pole Dancing Class
Pole Dancing is a workout that commonly boosts ones confidence
Location: Brass Vixens Studio
Body Temperature Regulating Drink
As the workout class will likely increase their body temperatures, we will provide participants with a cooling electrolyte drink. This drink will help regulate their body temperature, similar to the way antifreeze regulates an engine’s temperature.
OOH
Placement: Sweat and Tonic Pilates classes
Placement: Outside of Osgoode Hall Law School, York University
Placement: Outside of University of Toronto Faculty of Applied Science and Engineering
Placement: Inside Ted Rogers School of Management, TMU’s Business School
Team: Aysha Addus, Emily Au, Reanna De Vera