CAMPAIGN
Turbo Power Antifreeze
Target
Gen Z - Gen X women
Key Insight
There’s a confidence gap between men and women
Big Idea
Defrost your confidence
Social Media Influencer Collab
We would partner with @nikitadumptrunk to educate the girlies about antifreeze so that they have the knowledge to confidently use antifreeze on their own.
Why @nikitadumptruck?
As a creator who is known for explaining concepts ✨ for the girls ✨, in language this audience can relate to, she’s the perfect fit for this campaign collaboration.
