CAMPAIGN
Monotype x Penguin
Challenge
Inequality in women’s and men’s sports has always existed. But as women’s basketball rises and the viewership gap between the NBA and WNBA continues to close, the real hierarchy issue isn’t the game. It’s the media coverage.
Key Insight
When media coverage is diminished, so is athlete pay, funding, and league growth
Solution
Women's Sports are not a Footnote, and it’s time they became the headline
CASE STUDY VIDEO
Team: Aysha Addus, Rachael Reid, Reanna De Vera